Understanding Intellectual Property

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations. It teaches:

•    Why intellectual property is different from physical property
•    The risk of not establishing and protecting ownership
•    Why copyright law matters in selling and managing your creative works
•    Why patent law matters in protecting your inventions
•    Why trademark law matters in protecting your brand

LINK to the video here.

(Mind… These are American videos… You need to be compliant with Canadian regulations, but the general points are still valid)

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